American media advertising is slowly reframing the way it portrays fathers, as reported in this article from the Kansas City Star: No More Bumbling Homer.As a society, we have traditionally pictured Dad mostly as a provider. How many Father’s Day cards have you seen that focus on Dad’s skill in handing out cash (The National Bank of Daddy)?

Of course, for a lot of men, especially the Baby Boomers, this picture of Dad is the only one they knew. But that doesn’t mean they can’t learn (or unlearn) this stereotype. In addition to cash, fathers provide other things that are often more important to their kids than dollars. Like time. Attention. Energy. Empathy. Listening. Affirming. It’s time for everyone . . . fathers, mothers and Wall Street . . . to start recognizing the value of these other contributions!